guardian Malaysia celebrates modern derma
science’s fusion with Asia’s holistic skin wellness approaches via its Asian
Derma Concourse in Sunway Pyramid from the 20th to 26th
April 2026. The SkinQi-themed event sees the official launch of the latest and
greatest line-up of derma skincare products from China and Korea at guardian, Malaysia’s No. 1 Skin
Expert Destination.
The new launches offer
topical skin solutions that align with holistic skin wellbeing and were led by
market-defining brands like Winona, Pyunkang Yul, APLB, 377 Sightfuture, Proya,
Chando and HBN whereby all these afore-mentioned brands, except one, are
exclusively found only at guardian. Shoppers here have seen an increasing interest in
made-in-Asia skincare due to climate-specific skin concerns. This is a ‘hot
topic’ given the on-going heatwave happening here.
Heatwave and Asian skin
concerns
Heatwaves aren’t just
wreaking havoc on our ecosystem, but it’s also affecting the wellbeing of our
skin – the largest organ of our body.
According to Harvard
Health Publishing (click here), eczema,
rashes and skin sensitivity may worsen when temperature rises. Given increasing
skincare literacy, exposure to dermatologists and the rising influence of K-,
C- and J-beauty trends, Malaysians begin looking for more ‘effective’ skincare
for their concerns.
Speaking at the media
launch, Priscilla Wu, Managing Director of guardian Malaysia said,
“These curated brands are
focused on the highly relevant categories of eczema, acne and hyperpigmentation
so Malaysians can access formulations – some of which showcase the ‘yin’ and
‘yang’ of herbs and science – that have been developed with Asian skin concerns
in mind.”
Amongst the VIPs present
at the event were Mr Lim Jack Shen, General Secretary of the Malaysian
Pharmacists Society (MPS), Dr Kevin Guo, Director of Product Development Winona
and Dr Kwon O-ryeon, Director of Pyunkang Korean Medicine Hospital (Seocho branch).
‘Made-for-me’ Skincare
Each brand in this new
range meets guardian's dermatological qualification standards and offers
targeted formulations for sensitive skin, acne control, brightening, barrier
repair, anti-aging and melanin control. It has been formulated or developed in
consultation with dermatologists and backed by rigorous clinical trials and
ingredients’ efficacy testing in regional climates.
“This last point on
efficacy is paramount to our shoppers,” added Priscilla. As Asians’ skin
structure, physiology and pigmentation make-up are unique (click here) and couple
that with the extreme climate being experienced here, it isn’t surprising that
users would likely benefit the most from Asian derma brands of
skincare.
“With these ‘Made-for-me’
skincare brands, the unmet need of our shoppers seeking out the
best-of-the-best Asian derma skincare brands is now a thing of the past!
We are
the first to bring together the widest range of Asian derma skincare products
all under one-roof, with the leading Chinese and Korean brands joining the
likes of Japanese ones in-store. To shoppers, come and try our AI-powered Skin
Health Check before we recommend the right Asian derma skincare range for you,”
added Priscilla.
guardian’s Derma Expertise x Malaysian Pharmacists Society (MPS)
guardian derma-certified personnel’s professional expertise will be
further upgraded via an MOU signed with MPS during the event.
“This MOU with MPS covers
collaborative efforts on dermatology-focused professional training program and
strengthens our commitment as the trusted advisor of wellness, which is already
currently reflected by our over 100 Derma Expert pharmacists and the 600 derma
advisors in-store,” said Priscilla.
With the widest range of Asian derma
skincare in-store, these derma-certified personnel supported by guardian’s AI-powered tool can
suggest to shoppers the right made-in-Asia products for optimal results. All
these provide shoppers with an elevated commitment to skin health. It makes guardian a one-stop shop for
trusted advice, curated solutions and innovative technologies for skin
wellbeing.
“Come check out our new
Asian Derma skincare. Let our Derma Expert pharmacists or our derma advisors
in-store work with our AI-powered Skin Health Check to help run a personalised
skin assessment for you before recommending the optimal skincare regiment for
you!” concluded Priscilla.
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